One of the best things about working with Startups and Founders is that they are new, young businesses. When Andy Reynolds first contacted me it was to design the website for his startup PT PLUS, that turned into a brand redesign and website project in itself. You can read about that project here:
New brand and website for PT PLUS
Since then, I had kept in touch with Andy and so it was a no-brainer for him to get in touch with me again when he wanted me to revamp his WellbeingZone startup. I was naturally thrilled as repeat business is great for my business!
Before I started working on the design, I asked Andy to complete some branding homework. It's after this stage that the design direction brings itself to life. Especially in my eyes.
WellbeingZone is a white label wellness platform and mobile app. It provides all the information, tools and resources you need for a fit, healthy and engaged team.
Let's take a look behind the scenes into my process of the rebrand!
Before the design process begins, I asked Andy to complete a questionnaire to give me a better understanding of what he wants the revamped brand to represent.
One of the questions I ask is to describe the business using adjectives. Andy listed quite a few, including balance, holistic, modern, clear, simple, colourful, round, relaxing.
Taking these adjective and using the images from the secret Pinterest board (which is another part of client homework I set) I start the design process by creating a moodboard.
Related: Using Pinterest for Client Homework
As you can see from the moodboard image, I am able to gather and create a bespoke colour palette which sets the tone for the brand. This will be used throughout the project.
The blue represents peace and reliability, and the green brings in the peaceful, tranquility, nature and health tones.
Once Andy had signed off the moodboard is was time to start sketching!
I often find it easier and quicker to translate my initial logo ideas down with pen and paper. Then once I am happy on the direction, I take it digital and start working in Adobe Illustrator.
I provided and presented Andy 2 concept logos and chose a serif font, which lends itself to a more rounded, smooth feel. The lotus keeps it modern and colourful.
Here is the final logo design:
I always provide variations of the primary logo, this is to give Andy versatility. The lotus element of the logo can be used as an icon on its own or rearranged with the written element.
These variations are often a better fit when it comes to things like watermarks, or social media graphics.
A logo isn't the be all and end all of a brand. Putting togehter other elements as part of the redesign is important and usually when the brand comes to life. Being able to see it all in context really does make it come togehter.
For Andy, I designed a Prezi video:
...iPhone and Android app icon:
...and, Facebook graphics.
After these elements above were finalised I began working on the WellbeingZone marketing website.
Andy is a dream client and I feel honored and grateful that he came back to me and trusted me to revamp an existing startup. Obviously I am over the moon with the brand and website redesign and think we have achieved a truly authentic design.
What do you think of the WellbeingZone redesign? Do you have a favourite part?