Towards the end of last year I wrote about what a brand board is and the 7 key elements to include.
You can read that article here.
I realised I gave you all the details of what a brand board is, why you should have one for your small business, startup or side hustle, and what to include, but I didn't tell you how to create one!
I mean, that's almost as bad as buying you a slice of pizza, putting it on your plate, in front of you, letting you smell it and then leaving it there!... #FAIL.
So today I wanted to show you how to create your very own brand board.
As both a designer and a side hustle business owner it's important I remain consistent when creating any visual design assets for my business, that is why I created my own brand board. This is also what the end result will look like as I will be using my business brand as the example.
Now that you are armed with the free brand board template (which is a Photoshop file, so a .PSD file) let me explain how it works.
For this tutorial you will need the following:
- Adobe Photoshop
- Your brand assets (logo - primary and any variations, colour palette and style/inspiration images, and fonts)
How do I use the template?
STEP 1 | Open the PSD
Open the brand board template (.PSD file). You will notice I have placed grey boxes in the areas that you will replace. You will also notice in the layers panel I have created folders for each section. If your toolbar is not open, then you can open it by going to Window > Tools. The same goes for your layers panel, if it is not open, then open it by going to Window > Layers.
Step 2 | Highlight the correct layer
Select the "move" tool from the toolbar (or Press "v" on your keyboard) and ensure that the "auto-select" checkbox is marked. Also ensure that "layer" is chosen from the drop-down. Once you have done this, click on the very first grey box, under the heading of "main logo".
You will notice that the correct layer is highlighted in the layers panel.
STEP 3 | Place your logo
Import your Primary logo (main logo) into the file. Do this by going to File > Place Embedded. At this point you want to navigate to find your primary logo file (this can be a large JPG format) and press the "place" button once done. Then once it is placed, use the move tool and drag the logo to sit above the first grey box.
Tip: If you press the "shift" key whilst you drag and drop it will move the item in a straight line!
STEP 4 | Resize the logo
You may find that the place logo is quite big, if this is the case, you can shrink the logo by going to Edit > Free Transform. You will notice the logo is highlighted. You can now change the size of the logo to make it smaller.
Tip: Press the "shift" key to ensure the ratio of the logo remains the same when you make it smaller. This is so you don't accidentally skew the logo.
Once you are happy with the size. Press "enter" to confirm. You can now align the placed logo so that it is centred on top of the grey box.
STEP 5 | Toggle the visibility
Now, in the layers panel, you can click on the little "eye" icon under the placed logo and you will notice that the grey box under your placed logo has gone. The eye icon toggles the visibility of the layer.
STEP 6 | Colour palette
Now you want to add your colour palette. To do this, select the first grey box and amend the colour by double clicking on the relevant layer in the layers panel. You want to double click on the little square. This will open the colour picker window. Now replace the #cccccc with the respective hex value for your particular colour. In my case that is 0D496F.
Now repeat this step for all the colour boxes.
STEP 7 | Logo variation, submark, and watermark
To add these elements you have to repeat steps 2 to 5 above. Just remember to choose the correct files on each placement.
STEP 8 | Graphic elements and brand style
These elements require a slightly different treatment. In the first instance, repeat step 2 and 3 from above.
Once you have placed the item, and it is above the grey box you want to create a clipping mask. To do this you need to right click on the placed item in the layers panel and select "Creat Clipping Mask". You will notice the placed graphic is now the same size as the grey box.
Now, repeat this step for the other graphic elemnt and for the brand style circles. My brand style circle images are part of the Pinterest homework I set myself. That is where I have found these images.
STEP 9 | Fonts
Now to add your brand fonts! By selecting the type tool in the tools panel, or by pressing "T" on the keyboard and clicking on the text you can edit the text. Replace the words that say "Primary font" with the name of your primary font.
Once you have done this you need to change the font itself. You can do this by clicking the drop-down in the top left hand corner and finding your font. - You must have the font files installed on your computer for this to work. Then once that is done, replace the font on the ABC section for your primary font.
Repeat this step to change the secondary font choice as well.
STEP 10 | JPG your brand board!
If you haven't already done so, save your file by going to File > Save. Now, check the PSD over and make sure everything is in the right place and perfectly aligned.
Now you are ready to create a JPG of your brand board! To do this, go to File > Export > Quick Export as JPG and save your brand board JPG!
And there you have it!! You have now created your brand board!!
I hope you found this tutorial useful and I really hope creating your own brand board helps you stay consistent in your business!
If you prefer to let a professional handle all your branding needs, then why not drop me an email - I'd be more than happy to help you out!