Whether you’re a new business owner or a seasoned pro, you should know that a logo is more than just an image. It’s an extension of your brand. Not only does it need to look visually pleasing, be well balanced, and stand out, it, more importantly, needs to speak to your potential clients/customers and have longevity.
Believe it or not, there is a level of creativity and design know-how that goes into creating an iconic logo, not to mention a process so today I wanted to share 5 unmissable tips on designing an evergreen logo.
1 | Simplicity is key
In recent years simplicity has become a popular approach to logo design, ultimately making a logo design more versatile, modern and clean. A logo doesn't need to contain a lot of detail, it needs to be easy to remember, and easy to recognise.
Example: Nike. Whether you see the Nike “tick” or the typographic “Nike”. The simple nature of both elements makes them stand out and easy to remember and draw, if you were ever asked to.
2 | Relevance
Your logo needs to speak to your audience, it needs to connect with your ideal client and be relevant. For example, a women's clothing brand that creates soft, luxurious items would need to have a logo that appeals to that market. The choice of font used in the logo to represent the typographic elements really have an impact in this, so it's important to take the time to explore font choices.
3 | Scalability
Often I have heard business owners say they created their own logo. It often crosses my mind if they had considered the scalability when going down the DIY route. For example, a logo needs to maintain its detail when it is small ( by this I mean around 1 inch or smaller).
4 | Longevity
This one can be difficult to keep in mind and adhere to. Classic brands, tend not to change their logo, and they definitely do not follow the latest design trends. It’s important to maintain longevity in a logo design so refrain from updating the design regularly as you want to people to recognise it, associate with it. Saying that you should only be making small tweaks if you do choose to update or rebrand.
5 | Distinction
Distinct logos usually contain one element that makes them stand out. You want your logo to stand out, so don't over complicate it and remember your logo needs to be distinct even when in one single colour, for example, simple black. Obviously adding colour, a pattern of some kind, or creating a great submark can really help differentiate your logo, and brand.
Did you DIY your logo or work with a professional? I would love to hear why you chose that option.