When Bhav (short for Bhavesh) first approached me in October 2014 about creating his start up, Steakizmos', visual brand identity and website, I was slightly hesitant. I am strong believer in not mixing friendship and business, and Bhav is a good friend of mine and my family's. I find there is a fine line and it can very easily get blurred if the "rules" are not set from the start.
After our initial conversation I was certain of a few things, Bhav is a well prepared and focused. This in itself made working on this project a pleasure.
For the new Steakizmo brand and website I am excited (and slightly nervous!) to take you behind the scene and show you how the brand and website was created.
Bhav had a clear vision of what he wanted the Steakizmo brand to represent - clean, crisp, modern, strong, bold/powerful, clinical (but not medical). These key words were essential for me to use and build upon, he also had in mind what colours he wanted to use, or rather, what colours would personify the Steakizmo brand. This again made some of the process a easier, as well as some photography he already possessed.
This was the basis of the Steakizmo moodboard.
Now as a client, Bhav was always very polite and presenting the moodboard was a relaxed situation. He gave me his feedback on his inital thoughts and we disucssed the positives and negatives of what was presented.
At this point in time, the moodboard I had presented was a real representation of what I believe the brand and website could develop from. I also realised that I needed more input from Bhav, and that to some extent I needed to tone down my ideas to get his ideas from him. I need to get them out of his head and across to me!
(Thats when I started thinking about my processes in the background - more on this in another blog post - keep your eyes peeled!)
As the Steakizmo moodboard was signed off by Bhav, and it was confirmed we were going in the right direction, I began to think about fonts. I could see from the moodboard that something strong and clean would match perfectly with the sharp imagery and bold colours.
Bhav liked the simple san serif font choice I made which really stood out.
From there I created a few alternate logos so Bhav could see the arrangement and because sometimes having a submark or variation can work wonders in certain layouts - horizontal layouts don't always work for square images (think profile pictures).
Once the logo was set and the brand had visual direction, I started working on the website design.
Bhav was a fan of the one page layout and requested if the design could reflect this. I thought this was a brilliant idea especially as the website was informational only at this stage.
Lastly, once the website design was signed off I created the bespoke website responsively (suitable for viewing on phones and tablets) using Inuit CSS and SASS.
You can check out the Steakizmo brand and website here.
I hope this new brand and website for Steakizmo really captures the vision that Bhav had at the very start. I'm truly honoured that he trusted me with the visual identity of his start up and I'm super happy with the final result.
What are your thoughts on the Steakizmo brand and website?