It wasn't long ago when I was contacted by someone regarding a logo design.
I knew he already ran his own successful co-working/networking business, but little did I know that he has a personal website as well, and so his query was regarding if he needed a logo.
And that is the moment I had an "ah-ha" moment to write this post.
What is a logo?
A logo is one aspect of a brand identity, it probably has the largest impact on a company or personal brand, and it represents you or your business in a visual way.
Investopedia defines a logo as "a graphical mark used to identify a company, organisation, product or brand".
Why do I need a logo?
That is a great debatable question. It's not as simple as stating "yes" or "no" until you have more reasoning as to why the question was asked.
What do you want to achieve with a logo? (assuming it is not a revamp).
If you are setting up a business, small business, startup or brand then without a doubt I would say "yes, you do need a logo".
If you are a blogger, individual, or someone who is creating a personal brand, I would also say, "yes".
Related post: 10 reasons why startups need a brand identity
Here are 5 reasons why you need a logo:
1 | To represent yourself
A logo can help you stand out from the crowd and reinforce your brand personal or business brand - if done correctly.
2 | To make yourself more memorable
Logos are visual elements, sometimes it's easier to remember how something looks than remember what it is called.
3 | To make you more "established"
As a personal or business brand, a logo can make your look established. more professional. This can lead...
4 | To attract more clients
Ultimately this is your aim, so if by having a logo you can attract more clients/customers/blogger, it's a no brainer!
5 | To make you stand out
To differentiate you and to give you that extra advantage to be seen, and recognised in a crowded industry.
Where do I get a logo from?
You could DIY, but that is a topic for another post, in the case of getting it done professionally, you can hire a designer, much like myself to create a logo which can be used on print, digital and any communicative or marketing material.
With over 10 years experience and knowledge in the field, I can help you set up your business or personal brand.
(Note: Why not take a look at my portfolio and services and see if we could work together.)
Alternatively there are online logo design services available, or even local design or print shops that could do the trick.
4 Tips/Questions to ask on getting the best from your logo designer:
1 | Ask to see previous examples of their work
I have a selection of logos I have designed and created for my personal brand, startups, small businesses and established companies. Here are a few of those, but feel free to browse my portfolio to see more.
2 | Do they have a system/process in place? - Ask them what it is
I have a system in place which helps me gain a better understanding of my clients requirements and also keep them involved at every stage of the design process. It's all about working together to achieve the best result.
3 | Do you like their creative style?
I do have a distinct creative style which is clean, modern, distinctive and relevant. This is exactly what your logo should represent about your or your business.
4 | Can you see yourself working with this designer?
It's important to highlight that although I can design your logo (and brand), it would only be a success if it meets your needs. Therefore, it is essential that we work TOGETHER.
5 top tips on logo design:
1 | Distinction
A logo that is distinct and different provides you with a great opportunity to set yourself apart. It will help you stand up and stand firm in a crowded place. Especially if it is done right.
2 | Do your research
Research is key. The ultimate goal is to attract more customers/clients/bloggers etc so your logo should appeal to them. It needs to "talk to them" and catch their attention.
3 | Simplicity is key
Bombarding your logo with lots of elements - words, numerous colours, symbols, a strapline, can over complicate it. A good logo is one that is simple, pleasing to the eye, spaced well (negative and positive) and has good balance.
4 | Colour carefully
Choosing a colour can be easy - it could be as simple as "you like green", however, that probably isn't the best design decision. Colours can evoke emotion, for example, red can symbolise "danger", however depending on the tone and variation it also symbolises lust, love and excitement.
5 | Watch your spacing!
Your logo needs to look great in all sizes, so being able to maintain detail when it's really large and really small is important. It's also a good idea to have variations of your logo, so if your logo is designed horizontally, having a "square" version can be useful for your social media profile picture.
Have you ever questioned if you need a logo, or what the relevance of a logo is? Let me know your thoughts in the comments below - I'd love to hear them!