Being able to deliver a "whole" package is a great feeling. Don't get me wrong, I love concentrating on creating a new brand (logo development being my favourite part!), but being able to put that new brand into action and seeing it all come to life is amazing.
What really adds to that buzz is knowing that the small businesses or startup is going to look great and remain consistent throughout - whether that be on their social media page, their website, or on their business cards.
I love that feeling and seeing it all come to life, just as they do!
Dan Thorpe is the Founder and Director of Marque One, a vehicle management company that prides itself on customer service. He got in touch after Andy Reynolds referred me based on the brand and website redesign I had done for PT Plus and WellbeingZone.
You can read about those creative processes here:
Today I wanted to share the creative process behind Marque One.
1 | Moodboard
Like all my design processes, creating a moodboard is the first step. They are a great way to guide myself throughout the project, but more importantly, they are great to ensure my client and I are on the same page.
With the buzz words "quality, prestige, convenience, choice, and lifestyle" to describe Marque One I was instantly hooked and knew this was going to be a great project!
With the client homework done and with clear direction of what Dan was after I began creating the moodboard and forming a colour palette.
I focused on the details within the images as well, the tyre tread in particular, as well as what Dan was drawn to when he was doing his homework - the silhouette of a car.
2 | Logo
It didn't take long before I got the go ahead from Dan as he was super happy with the moodboard. This was great news for me as I started brainstorming the logo.
I always start with pen and paper, this way I'm able to get down my initial thoughts and ideas down on paper quickly. Once I get a good feeling and think that the idea is a potential concept I take it online and began to digitise them, adding type and colour.
Sometimes whilst digitising my ideas from paper to online I am led to better options, in this case, it was most definitely a good thing.
Over two revision rounds we both agree that the final logo was perfect.
3 | Brand elements
Once the logo was finalised I started working on the other brand elements like the fonts, submark, logo variations, pattern and logo variations.
4 | Business card and Website
With the brand elements in place it becomes easier (and quicker) to design other elements.
For Dan, I designed the business cards:
...the social media graphics:
...and of course the website!
I was so excited to use all of the strong, bold, and classy colours in the website. The submark added a great element of style, and I'm so happy with the how it all turned out.
Sometimes you really can't ask for more when it comes to working with a client. Dan was really relaxed about letting me design the way he envisaged his startups brand and website. It was a pleasure to work with him. It really has been a fab project to work on.
If you are ready to take that step and create an awesome brand and website for your startup, small business or side hustle why not check out my portfolio or get in touch to see if we could work together.
What do you think of the Marque One new brand? Do you have a favourite part of a brand creation?