When setting up your business from scratch and considering all the elements that need designing or redesigning it's easy to think you can try and do it yourself, but, do you know how to create a logo, brand or website? Do you have the time and knowledge to dedicate to creating something professional?
Today I want to share 10 reasons why you should hire a professional designer - like me.
1 | We know the tools to use to make your designs stand out
Although there are loads of free tools out there to help you create your logo, brand, and website, they may not be the best tools. They may be "easy to use" and be "user-friendly" but do they really help you to make your designs stand out. After all, you want to create something eye-catching and converting. As a designer, we know what tools to use (I use Adobe Creative Cloud - which includes Photoshop, Illustrator, and InDesign) and how to use them effectively. Good designers also have a great design eye so they are able to balance text, colours, placement of imagery to ensure your design stands out.
2 | We can save you time
Being able to tell us what you want in your designs can save you time learning new software or trying to create what you have envisioned. We are able to listen to your design needs and translate that effectively. Good designers will always ask questions that will help them design your elements so being prepared will also save you time. This leads me to my next point...
3 | We understand your design needs
Good designers will understand your design requests and issues. We will listen to your needs, understand them and then provide you with a solution. It may even be a solution you have not thought about so you may be pleasantly surprised!
4 | We provide consistency to your branding
One of the key reasons on why you should hire a professional designer is because we are able to provide consistency to your branding.
Being able to use the different elements of your brand in ways you may not have thought about it something that a good designer can understand and will be able to provide you with.
5 | We ensure your business and brand remain professional
Another key reason why you should hire a professional designer is because we are able to ensure we use your branding in the most effective manner. Knowing when to use your brand pattern or which variation of your logo will look best in that "space" means we can help you remain professional.
6 | We can effectively communicate your message, brand vision
Once we have understood your design needs and are able to see your brand vision we can use our design knowledge to ensure your messaging is clearly communicated. The last thing you want is to have something that looks great but doesn't necessarily "work" well in communicating your business vision or goal.
7 | Design is subjective and we're impartial
Personally, I have heard this a lot and have also said it a lot too. "Design is subjective". What appeals to you may not appeal to your target audience and as a Designer, it's important to remain impartial to ensure you receive the best quality of work that can convert into sales/sign ups.
Doing it yourself means you have the scare of adding your personal preference into the design, and that can lead to all kinds of design implications or issues.
8 | We help you to get it right first time round
Like I said earlier, being able to listen to your design needs and then translate that into an effective design is something good designers are capable of doing. Luckily for you that means we are more than likely to "get it right" quicker, if not the first time round, saving you time and money.
9 | We are problem solvers
Naturally, a good designer will be able to tune into the problem and provide a solution that not only looks the part but also appeals to your audience. We are tuned into being able to solve problem solvers.
10 | We have experience
As a creative professional who is passionate about my work I am always reading, researching and keeping up with the latest trends, news and more to ensure I am up to speed in the design industry. Over the years, I have gained the skills and experience to work with clients and ensure I meet their requirements. It's all part of the job in my opinion. So yes, experience is definitely something worth considering.
Whether you are looking to rebrand or start from scratch with your businesses' design needs I hope this article has helped you with your decision on why you should hire a professional designer.
I have the knowledge, experience and design know-how to help you and I will always have your business goals and vision in the forefront of my mind so if you need a rebrand, a new brand or a website why not get in touch today! You and your business will be glad you did!