Recently I wrote about 5 Reasons Why Your Small Business Needs A Website, to follow on from that I thought I would share 8 simple and easy tips to ensure your website is working to its full potential, reaching your ideal clientele.
There’s no point in having a website if your visitors can’t navigate to find what they are looking for or if your website doesn’t work for your business.
So, let’s get started to making sure your website is working for your business!
1 | Clear messaging or goal
There needs to be a purpose for your website. What’s the main aim? - Is it to find clients? Is it simply informational, to give your customers/clients a reference point? Is it to showcase your services?
Whatever the purpose you need to make sure you as the business owner identify this and clearly portray this to your audience.
Your messaging should be clear and it should work towards helping you meet your main aim.
2 | Easy on the eyes - well designed
I’m not just saying this because I’m a Designer and I can help you, but to make sure your website works for your business you need to make sure it looks attractive and is well designed. It definitely needs to be on brand in and in line with your business goals and vision, but it also needs to clearly show the pages/sections that your visitors will need to help them make an informed decision about if they want to work with you/buy from you/hire you.
3 | Mobile and tablet viewing
In this day and age, where people browse the internet on their phones and tablets, it is a MUST that your website is responsive and suitable for viewing on these mediums. Not only is it convenient for the user, but it shows them that you are a professional business owner and take care in making sure you can reach your audience. The last thing you want is your ideal client to not get in touch or walk away from almost hiring you because your website looks broken, or is difficult to read.
Ps. Squarespace has beautifully designed templates which are cross browser compatible so there is no need to worry about your website looking broken.
4 | Easy to get in touch
You want to make it as easy as possible for your audience to get in touch. Depending on the nature of your business that could mean displaying the details of your location and opening hours on the homepage, or it could be displaying your email and telephone number in the header of your website.
5 | Up to date info
Something that is really unhelpful on a website is out of date information.
No-one wants to go to a website where the information is either wrong or incorrect. Hence, it's super important to ensure your content, contact details, opening hours, and message either is written with longevity or is reviewed regularly. If you have a blog, try and keep this up to date as much as possible as it will reinforce your professionalism and your expertise too.
6 | Tailor your website to your ideal client/customer
Making sure the content is sending the right message is important, but tailoring your website to your ideal client/customer is essential. Your potential client/customer may be viewing your website but not making that final contact if they don't think you are the right person for them.
If you work with a specific niche, or in a particular industry - state that. The benefits of this will be that your ideal client may read that and want to contact you straight away.
7 | Clear CTAs
This is a really important one. CTAs - Call To Actions, in other words, a button, link or signpost. Every single page on your website should have a CTA to help direct your visitor to either contact you, hire you, find out more information about you or the service/product you offer. A page without a CTA is almost like a dead end
The user is eventually going to leave your website, but you want them to have a positive experience so that they either return to find out more (maybe on your blog) or they contact you to hire you. Giving them clever CTAs will definitely help this engagement.
8 | Simple to navigate
I often find that small businesses start off really well with regards to clear and simple navigation, however, this tends to change as they business progresses and develops over time. None the less, your website should be simple to navigate so that your ideal client can find the information they are looking for.
Generally speaking, most small businesses usually include some\most of the following pages:
Services/Work with me
Archive (mainly if you have a blog)
Subscribe (if you have a newsletter)
Terms and Conditions
Depending on the nature of your business, you might not need all these pages, so it’s a good idea to think about what the purpose of your website and the message you are trying to portray. You can then organise where the content and pages would go so that it makes sense for your visitors.
I.e. the terms and conditions page is never usually in the main navigation, at the top, this is usually something that is placed in the footer of a website, at the bottom.
I hope these 8 tips help you make sure your website works for your business, feel free to let me know which tip was the most useful or if I have missed anything.
Taking new bookings - May/June
I am now currently taking bookings for Brand Design and Website Design projects for end of May/June.
If you are in need of a new brand design, or a brand refresh, or a new website, feel free to drop me a line today to schedule your complementary call and see if we're a good fit to work with each other. No strings attached. Promise!