It’s funny how clients become clients. If you follow me on
I started off by taking a short
It was within this
It’s funny how clients become clients. If you follow me on
I started off by taking a short
It was within this
John contacted me a few weeks after our consult call and told me he and his client, Mark, were very impressed and that they wished to move forward with starting the project. Naturally, I jumped at the opportunity as I have never created a brand or website for a scientist who works with pharmaceutical and biotech companies. This was going to be interesting, and exciting at the same time! I couldn't wait to start!
There are so many aspects of designing a new brand and website that I genuinely don't think I could pinpoint my favourite part.
From the excitement of seeing the pinned items on the Pinterest homework that my client has completed to reading and understanding the business style, personality and values they want their new brand to encompass, all the way through to the challenge of ensuring their new brand is strong and distinct.
It’s a fun creative challenge that I thoroughly enjoy.
Dr Jesal Pankhania, an award-winning dentist, philosopher and mentor approached me last year to help clarify how he should organise and collect his interests. He wanted to bring his already thriving philosophy blog - “Ink stains for your brain” - together with his new venture of providing Mentoring and Dentistry advice and guidance, all under one roof, one name, one brand.His main concern was how to create this “new world”.
As we discussed the project, it became clear that a personal brand would be the best fit for Jesal. His emphasis on being able to provide advice, guidance and information meant that this project would be unlike any other I have taken on. There was a lot to keep in mind throughout the whole project. It wasn’t going to be as straight forward as other projects, and, if I am honest, that really excited me!
Like every branding and website design project I always ask my client to complete a few required tasks beforehand so I get a better understanding of their needs. It’s a really important stage.
As part of the questions, I asked Jesal to describe his new brand with a few adjectives.
I also asked Jesal to create a Pinterest board, and pin items he felt visually represented the look and feel he wanted in his new brand. I do this with all my branding and website design projects as it gives me a good idea of the styles and colours they are drawn too.
With all the homework complete, I can start to collect my ideas and create a moodboard. Also known as an inspiration board, this gives me and Jesal an idea of the visual representation of the brand I will be designing. A moodboard is a collection of images and colours that I can use as a reference point at every stage of the project, in particular, the design stages.
This is what Jesals moodboard looked like:
The moodboard oozes clear, classy but funky and modern, doesn't it?
This is definitely one of my favourite moodboards to date!
It was awesome to read Jesal was really happy with the moodboard - it got signed off right away and that meant I could now start on the designing the most important aspect of the visual brand - the logo.
I had quite a few different ideas floating around in my head, and I wanted to explore using negative space. Jesal was a fan of this as I could see he had pinned quite a few cleverly designed logos on his Pinterest board.
Here were the 3 concepts I came up with:
I always create logo concepts in black and white as every logo should work well in one flat colour - this helps to ensure the type, the graphic element and the composition work well together before adding any colour.
Experimenting with a few san serif fonts, which are naturally modern looking as they are clean and clear was fun, adjusting the tracking of the characters really helped as well.
Jesal was torn between concept 3, where he liked the font and placement, but also really liked the idea of playing with the J and P as the other two concepts showed.
That led me to create a merged concept of the logos and I presented the first revision round of concept logos:
I was slightly biased but when Jesal told me he loved the same one I did (concept 2) I was really excited. I designed a secondary logo for him to give him a little more flexibility in his new brand, too.
Putting the brand board together really bought his brand together. Being able to see how to keep the brand consistent and seeing the other visual elements, such as the colour palette, logo variation, submark/watermark, patterns really helped.
Once the brand board was complete and signed off I created the business cards:
...social media graphics...
..and put up a splash page (coming soon page)
..so that anyway visiting his new website would be welcomed by a correctly branded front page and social media links.
The last step in the design process was to design Jesals Squarespace website. Jesal had a lot of text he needed and wanted to share on his website, he also had numerous testimonials from people for the different offerings he has.
It was important to be able to showcase that Jesal has 3 very distinct areas that are interrelated but are standalone in their own right.
This meant a few things. The design needed to:
I’m thrilled with how this new brand and website design turned out for Jesal. I would love to hear your thoughts on it.
Check out the live site - Dr Jesal Pankhania.
What do you think of the new brand and website for Dr Jesal Pankhania?
As much as I love being able to create a new brand and website design from scratch, I really enjoy the challenge of redesigning or revamping an existing brand and website.
After working on the WellbeingZone brand and website I was asked to redesign the logo and website for Revitalised.
Obviously, I wasn't going to decline! - It was my pleasure to give the Revitalised brand and website design (coming soon) a new look and feel.
Revamping a design comes with all kinds of challenges - How far is too far to make the design look different without losing the core values? - That is if they have changed as well!
Jo wanted to give Revitalised a breath of fresh air, it really needed, to be honest, and I was super glad about how it turned out.
At the start of any design project, whether that be a new brand and website or a revamp, I always ask my clients a set of questions about their business vision, goals, and future direction of their brand, website and business. This helps me better understand their requirements so it's imperative it is done. As part of the homework, I also asked Jo to pin images she feels represents the vision (present and future) of the Revitalised brand on a Pinterest board.
Sometimes I can't help but take a sneak peak at what my clients are pinning, and this was no exception! Before I was given the official go ahead I took a little sneak peak and was really excited to start.
Once all the Pinterest homework is complete, I send my clients a list of questions, which are presented in a fillable PDF document. I also request this is completed before I start designing anything.
As part of the questionnaire, I asked Jo to provide adjectives that best describe what the future of Revitalised branding looks like, it was really great to read when I saw she had listed these keywords:
Another aspect that came through from the homework was the request to keep the lower case lettering as part of the textual logo, and to refrain from totally stepping away from the use of "green" - This was important as it was a heavily recognisable aspect of their current branding and they did not want to loose this through the rebrand.
Some would say hearing this is too restrictive of a rebrand, however, I took this onboard and continued to gather my thoughts and design ideas. I also thought it was great feedback, and at the perfect time as this influenced every design element going forward.
Given how well Jo had completed the homework, and how well thought through the requirements were, I had an awesome sense of direction for the Revitalised rebrand, and so, the next stage was to create the moodboard.
A moodboard is a collection of images and colours that provide a sense of direction for a brand, or in this case, a rebrand. I like to create a moodboard as it provides my clients with an idea of what is coming up based on what they have provided. It also helps me as I can refer back to this when I start designing.
I have to admit, I love everything about this moodboard, the colours are fresh and uplifting with a sense of boldness, the image of the clean shaven, smartly dressed gentleman brings out the classy yet modern feel as well.
I think this is definitely one of my favourite moodboards to date!
Once the moodboad was signed off, it was time to design the logo! I love this part as it's one of the most important elements of any brand.
My process for logo design is to create 2 or 3 different concepts, each incorporating the values of the brand, whilst also making sure it is eligible and simple in terms of look and feel. However, this time, I found my process didn't quite "work". Let me explain why, and before you think the worst, it all worked out for the best!
As mentioned, I usually create 2 or 3 different concepts. The simplified process usually happens in this order:
However, like I mentioned, this process didn't quite work this time. I found I was only able to sketch and digitise one suitable logo. This was not due to time restrictions, but rather because I felt the other sketches/options didn't meet the requirements.
This meant that I only presented one logo redesign. - I wasn't entirely sure how this would go down but I took my chances and presented.
To briefly go over the details, these were my reasons to only presenting 1 concept that would be developed:
The requirements kept bringing me back to the same or a similar concept as the initial vision
I felt by producing 2 other concepts, I would be providing a choice that did not meet the future vision, but in fact, I would be creating and showcasing concepts I felt did not meet the requirements.
I didn't feel any other concept worked
Jo was a little reluctant at first but trusted me with my direction. This was key as she has invested in my design know-how, services, and believes I will deliver the best option.
Both of us were so happy with the final design of the revamped Revitalised logo. I know that I am slightly biased, but I love how the revamped green and modern font really has elevated the logo.
The next step was to create the rest of the brand.
A brand is not just a logo. A brand includes other visual elements as well, such as your colour palette, logo variation, submark/watermark, patterns and icons too.
To finish the rebrand for Revitalised I created a brand board. This will help Revitalised stay consistent as the business develops and gives a simple overview of the brand elements in one quick reference document, a brand board is so handy for all small businesses and startups too.
I'm super chuffed with how the rebrand looks and feels, I know there are plans to redesign the website to so watch this space!
What do you think of the Revitalised rebrand?
The scary thing about starting a new business is that sometimes you may not realise what you want with regards to design or that you have everything in mind and you are trying to make it happen but you lack the design experience or design know-how.
When you want your business up and running, and you've tried to make the website yourself but it's just not quite right and you don't have the time to fix it...what do you do?
It's always a treat to work with a client that has done as much as they can themselves but they realise they need help; they have a better understanding of the project in hand and are happy to delegate the job.
Well, that is exactly what Lynne Taggart of My Sweet Success did.
When Lynne contacted me she already knew what she was after and needed a professional to take care of it. She had a logo which had been previously designed but was looking for a brand and Squarespace website. After a consultation she realised she would also like a new logo and so she signed up for the Startup package.
I'm really proud of the final product. I have to say, its been an absolute joy to work on and I'm super happy to share the creative process today.
At the beginning of any project, I always ask my clients a set of questions about their business vision and goal for their brand and website. As part of this client homework, I also ask them to pin some images they feel represent their vision on a Pinterest board.
I love this part of the project as I get to see what my clients are really drawn too and this ultimately sets the brand.
Lynne said her ideal client will be an entrepreneur in her 20s/30s and desires a laptop lifestyle with the freedom to travel. She used the following adjectives to describe the feeling of her brand "luxurious, feminine, powerful".
I couldn't help but peek at Lynne's Pinterest board and I was so excited!! Her board were exuding with luxury and femininity. I could wait to get started!!
Going through Lynne's Pinterest board and finding the pins I felt best suited her adjectives was straight forward. I compiled the images to created a moodboard
The cerise pink added so much brightness to the board, and the gold gave it the luxury feel. The blush colour of the pink roses gave it the feminity, softening the whole brand altogether. yet the strong burgundy and black bought in the power aspect.
A moodboard is great for a few reasons. Not only does it ensure Lynne and I are on the same page with the direction of the visual brand elements but it also helps me develop the next stages of the project.
One of the main elements that really stood out on the moodboard was the idea of a rose. Lynne also really liked this aspect and was keen to incorporate this into the logo. I kept that in mind and after a few revisions these were the 3 final concepts that were developed.
Lynne loved this direction as the rose was just the perfect prominence against the monogram MSS. In previous iterations, I had created the rose with much more boldness but Lynne preferred the silhouette approach more. I have to agree with her, this was the perfect balance of feminine and powerful.
Lynne chose the second logo concept, which I think is the best out of the three!
After the logo was signed off I designed a secondary logo to give Lynne flexibility, and also created a variety of round versions of the primary. The round versions are great for profile pictures. I also created a submarket which, we used as the favicon for the website.
By creating these brand elements, it makes it easier to keep consistency on other elements like collateral. So by this point Lynne is set up with a new logo, with variations, a colour palette, a submark and 2 fonts. Her new brand is complete.
With the brand complete it's time to get started on the social media graphics. In this case, Lynne didn't want any Twiter graphics and so we decided to swap this element for a PDF opt-in template instead.
Using the colour palette I used the cerise pink as the main heading colours to really help elevate the feminine aspect.
I love how these all turned out.
Whilst working on the brand and collateral elements, Lynne has second thoughts about the Squarespace template choice. Although this does change the project in hand to some extent it is best that Lynne is happy with her template choice before any work is carried out on designing her website. So she was required to revisit her website requirements before moving forward.
It didn't take long for Lynne to decide on what she was really after and luckily this didn't hinder the timescales either.
Lynne was really keen on big imagery and getting new clients to sign up but also explain to her clients about how to achieve their life of luxury goals. There really was a lot Lynne wanted to get across so to break up the page I included images and created "blush boxes" to break up the page and text.
The gold bar (under the main headings) and gold buttons really broke up the text as well and reinforced the luxury aspect. I love the blush boxes too! they really helped break the pages up.
Click here to see it for yourself.
Lynne was a really awesome client to work with. She knew what she wanted from the start and wanted to take that worry off her mind. I delivered an awesome brand and website with collateral items to ensure Lynne has a professional look to her new business.
What do you think about this new brand and website for My Sweet Success?