A moodboard is a collection of images and colours that provide a sense of direction for a brand, or in this case, a rebrand. I like to create a moodboard as it provides my clients with an idea of what is coming up based on what they have provided. It also helps me as I can refer back to this when I start designing.
I have to admit, I love everything about this moodboard, the colours are fresh and uplifting with a sense of boldness, the image of the clean shaven, smartly dressed gentleman brings out the classy yet modern feel as well.
I think this is definitely one of my favourite moodboards to date!
3 | Logo concepts
Once the moodboad was signed off, it was time to design the logo! I love this part as it's one of the most important elements of any brand.
My process for logo design is to create 2 or 3 different concepts, each incorporating the values of the brand, whilst also making sure it is eligible and simple in terms of look and feel. However, this time, I found my process didn't quite "work". Let me explain why, and before you think the worst, it all worked out for the best!
As mentioned, I usually create 2 or 3 different concepts. The simplified process usually happens in this order:
I take to pencil and paper, yes the traditional way, sketching numerous ideas
Define the 2/3 that I feel work the best and create digital versions
Present these 2/3 concepts to my client and talk through the process
However, like I mentioned, this process didn't quite work this time. I found I was only able to sketch and digitise one suitable logo. This was not due to time restrictions, but rather because I felt the other sketches/options didn't meet the requirements.
This meant that I only presented one logo redesign. - I wasn't entirely sure how this would go down but I took my chances and presented.