You’re already an established business. You have a brand, and you have decided it’s time for a rebrand. Exciting times ahead!! As exciting as it is, it can also be quite daunting. I mean you’ve actively taken a positive step towards making an investment, with not only your money, but your time. You want to get this right! It’s important to get it right.
So what’s the next step?…
I’m going to share 5 unmissable tips that you should definitely consider (action!) when preparing for a rebrand….
I’ve known Deepa Mistry for a while now. We bumped paths many moons ago - we worked next door to each other in the same building at one point, we have mutual friends in common, and we followed each other on various social media. As well as a “foodie” she is also an amazing jeweller.
Her handmade pieces are truly stunning, they are simple, minimal and perfect for everyday wear (I know as I am also a customer!hah!).
Her existing brand and logo didn't reflect her work, and that was becoming a problem…
If you have a business, you more than likely understand the need for branding and how important it is. When done correctly branding can play a significant role in your business's success (more about that here - How To Build A Successful Brand In 8 Steps For Your Small Business.)
But what do you do if you simply don't have the finance to brand your business, or have a small budget?
Worry not my friend, I’m here to help you, guide you and share some of my insights as a brand identity designer so keep reading about the different ways you can brand your business with a small budget.
One of the most frustrating things about small businesses owners is their potential ignorance with regards to branding. Not all small business owners are like this of course, but there is a large majority that doesn’t understand the repercussions of poor branding.
Remember, branding is not just a logo or the visual aspect of your business, it’s so much more.
Today I wanted to share my tips on how to build a successful brand for your small business, in just 8 steps.
Ekkk!! It’s almost the end of 2017! How did that happen?! This year has whizzed by if I do say so myself!
It’s got me thinking about how many articles I have written this year… there are A LOT!...
This is why I figured I would share a small roundup of the best articles from 2017. Here goes….