Krishna Solanki Designs


New Marketing Website for PT PLUS - including bespoke icons and a Prezi

Design, Portfolio, Client Case StudyKrishna SolankiComment

Not so long ago I had the opportunity to create a new brand and website theme for PT PLUS.  One of Andy Reynolds startups.
PT PLUS is "the ultimate online training health and fitness platform for health clubs, leisure centres and personal training organisations".

 I shared the behind the scenes post on how it all went down here:

New brand and website for PT PLUS.

Today I want to share the process behind the marketing site, which includes creating a Prezi and some bespoke icons as well.

PT PLUS - marketing site

For Andy, the idea behind the marketing site was to differentiate it from the theme design and to target health clubs, gyms and leisure centres, and also personal training companies.  
He wanted to highlight why these two markets should purchase PT PLUS platform, how the PT PLUS product features meet both their needs by highlighting the key features and functionality.

As part of the design, I was tasked with creating a Prezi for the product.  Prezi is a presentation tool that can be used as an alternative to traditional programmes such as PowerPoint.

Related: 10 Reasons Why You Should Use Prezi in Your Startup or Small Business.

Here is the finished Prezi on Vimeo:

As part of the Prezi design, I released I needed to create bespoke iconography that could be potentially used elsewhere. 

I started to collect my thoughts and sketch out some ideas as part of the process. 

It became quite clear that I needed at least 7 icons, these being, a gym, leisure centre, health club, coach, personal trainer, and a training company.  A few more bespoke icons were created as well, however, these are the key ones.

All the icons used the brand colours, with the introduction of a few secondary colours that compliment the brand.  I have also incorporated the PT PLUS brand font on some of them.

PT PLUS bespoke icons

What do you think of the marketing site and the Prezi? Do you like the icons?... What do you think of them?

10 reasons why you should use Prezi in your startup or small business

StartupKrishna SolankiComment

I  recently got my hands dirty with using Prezi.  Within a week, I learnt how to make a really whizzbang looking presentation. It took a little time to get together, but I put that down to not having the content ready and in a useable, storyboard/script format, and not knowing what I was doing!
Now I think it's the best presentation tool out there and definitely think it is something that startups and small businesses should be using.

10 reasons why your Startup or small business should be using Prezi

What is Prezi?

Prezi is a presentation tool that can be used as an alternative to traditional programs such as PowerPoint.
It is a cloud-based software and uses a one large virtual canvas that allows you to zoom and pan to better present your material.

How can I use Prezi?

Prezi is really very versatile.  Your small business or startup you can use Prezi straight away.  It could be for a presentation, a company report, or sales pitch, or even a product video.

What do I need to make a Prezi?

Ideally you need an idea of what you want to present - if it's a boardroom style presentation, then have in mind what you want to discuss.  You can then storyboard the presentation and create "frames", which are ultimately like slides in a PowerPoint.
You can then zoom, pan, rotate and animate the frames on a path and use these are discussion points.  You can even fade-in content.

10 reasons why your small business or startup should use Prezi:

1 | Makes you a better presenter

Prezi is a really effective communication tool, trying to get your ideas across without boring your audience can be a task sometimes.  Knowing that you are excited to present a really good-looking, web savvy presentation can make you present in a whole different way. 

2 | Makes your presentation memorable

People are more like to understand and remember your presentation and, therefore, your message when it is has a visual impact. Prezi is all about visual impact and storytelling.

3 | Template or not

You don't have to start from scratch as there are a number of pre-built templates at your disposable.  You can then use them, customise them, or make your own.

4 | Customisable

Being able to change the fonts, colours and add your own company logo can really support your vision.  Prezi allows you to do all of those things so you can keep it in-line with your brand and present confidently.

5 | Media types

Prezi allows you to import and google search images within the canvas and also copy and paste YouTube/Vimeo video at the click of a button.

6 | Impressive

You want to be able to impress your audience and keep them interested.  Prezi is really impressive and can grab your audience's attention from the moment you press the "Present" button.

7 | Easy and fun

Because you can get as creative as you want it's really fun to create and present.  The interactivity is so easy to make it's a no-brainer.

8 | Present offline

With the downloadable apps, you can present your Prezi offline and you don't need an internet connection.  It also means you can create your Prezi whilst on the move.  We all have those "no internet connection" moments so don't worry. You can still keep working!

9 | Device friendly

iPad, iPhone, Andriod, Windows - it's all good. Prezi is device friendly so you can "practice, pitch or present anywhere you go"

10 | Support is always available

The support is great!! They have webinars and training, not to mention the library of articles, videos and tutorials.  All very handy and to the point.

Prezi is such a useful presentation tool I can't imagine you would ever go back to using PowerPoint once you get started.

Are you contemplating using Prezi? I'd love to hear your thoughts on if you are, or if you need any help.  Feel free to leave me a message in the comments below!