Krishna Solanki Designs

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10 Reasons Why You Should Hire A Professional Designer

DesignKrishna Solanki4 Comments

When setting up your business from scratch and considering all the elements that need designing or redesigning it's easy to think you can try and do it yourself, but, do you know how to create a logo, brand or website? Do you have the time and knowledge to dedicate to creating something professional?
Today I want to share 10 reasons why you should hire a professional designer - like me.

10 Reasons Why You Should Hire A Professional Designer

1 | We know the tools to use to make your designs stand out

Although there are loads of free tools out there to help you create your logo, brand, and website, they may not be the best tools.  They may be "easy to use" and be "user-friendly" but do they really help you to make your designs stand out.  After all, you want to create something eye-catching and converting.  As a designer, we know what tools to use (I use Adobe Creative Cloud - which includes Photoshop, Illustrator, and InDesign) and how to use them effectively.  Good designers also have a great design eye so they are able to balance text, colours, placement of imagery to ensure your design stands out.

2 | We can save you time

Being able to tell us what you want in your designs can save you time learning new software or trying to create what you have envisioned.  We are able to listen to your design needs and translate that effectively.  Good designers will always ask questions that will help them design your elements so being prepared will also save you time.  This leads me to my next point...

3 | We understand your design needs

Good designers will understand your design requests and issues.  We will listen to your needs, understand them and then provide you with a solution.  It may even be a solution you have not thought about so you may be pleasantly surprised!

4 | We provide consistency to your branding

One of the key reasons on why you should hire a professional designer is because we are able to provide consistency to your branding.
Being able to use the different elements of your brand in ways you may not have thought about it something that a good designer can understand and will be able to provide you with.

5 | We ensure your business and brand remain professional

Another key reason why you should hire a professional designer is because we are able to ensure we use your branding in the most effective manner.  Knowing when to use your brand pattern or which variation of your logo will look best in that "space" means we can help you remain professional.

6 | We can effectively communicate your message, brand vision

Once we have understood your design needs and are able to see your brand vision we can use our design knowledge to ensure your messaging is clearly communicated.  The last thing you want is to have something that looks great but doesn't necessarily "work" well in communicating your business vision or goal.

7 | Design is subjective and we're impartial

Personally, I have heard this a lot and have also said it a lot too.  "Design is subjective".  What appeals to you may not appeal to your target audience and as a Designer, it's important to remain impartial to ensure you receive the best quality of work that can convert into sales/sign ups.
Doing it yourself means you have the scare of adding your personal preference into the design, and that can lead to all kinds of design implications or issues.

8 | We help you to get it right first time round

Like I said earlier, being able to listen to your design needs and then translate that into an effective design is something good designers are capable of doing.  Luckily for you that means we are more than likely to "get it right" quicker, if not the first time round, saving you time and money.

9 | We are problem solvers

Naturally, a good designer will be able to tune into the problem and provide a solution that not only looks the part but also appeals to your audience. We are tuned into being able to solve problem solvers.

10 | We have experience

As a creative professional who is passionate about my work I am always reading, researching and keeping up with the latest trends, news and more to ensure I am up to speed in the design industry.  Over the years, I have gained the skills and experience to work with clients and ensure I meet their requirements.  It's all part of the job in my opinion.  So yes, experience is definitely something worth considering.

Whether you are looking to rebrand or start from scratch with your businesses' design needs I hope this article has helped you with your decision on why you should hire a professional designer.
I have the knowledge, experience and design know-how to help you and I will always have your business goals and vision in the forefront of my mind so if you need a rebrand, a new brand or a website why not get in touch today!  You and your business will be glad you did!

 

Everything You Need To Know About Being a Designer and Having Confidence

My BusinessKrishna SolankiComment

Everyone is affected by their level of self-confidence whether they are aware of it or not.  Some people are naturally confident, whereas others tend to find being confident can be a struggle. 
Being confident in one aspect of your life doesn't necessarily mean you are confident about everything in your life.   Everyone has their strengths and likewise, their weakness's.  In this post I want to talk about being a Digital Designer, working in the design industry and having self-confidence.

Everything you need to know about being a Designer and having confidence.jpg

Wikipedia defines self-confidence as "having confidence in oneself".
Being in the design industry, where it is ever-evolving, competitive and heavily populated it is easy to get lost in the midst of the many designers. Every one of those designers has their own confidence level. 
Belief and confidence are two separate entities although they can be entwined. As a designer myself I can honestly say that confidence is something I have gained over time. I think it's important to believe in yourself and your work as this will eventually build your confidence, as it did mine.

Stages of confidence

There are so many stages of a design project - from initial contact, contract signing, inspiration/moodboard creation, designing, presentation, right through to handover and invoicing.  Some designers may find that project management of a project is when they are the most confident about their work, others, they may find talking to clients the easiest part. 
Every designer is different, every client is different and every project is different.  Given this, not one single designer will have been or will be in the same situation as another. 
You could say there are just as many or levels of confidence in a designer as there are stages in a client project.  The important thing is to remember what your strength is, that way, you can be confident in that and pay more attention to the area that needs it.  Ultimately, in this era, your "weak spot" can be someone else's strength, so it's always worth considering asking your colleagues for help/advice, or even outsourcing the task.  There is nothing wrong with that!

Experience

As a designer, another factor that plays a big part in self-confidence is experience.  Taking on, or working on numerous client projects can help you build your portfolio and help you to build self-confidence, all at the same time as gaining valuable experience.  Although this is debatable, I more often than not will take on a project no matter the size, as long as I have the time to make sure I can meet the deadline and deliver the required elements.  No job is too small when you are building up your experience and confidence.

Strengths

In this industry, there are a lot of talented individuals.  They have their strengths and have clearly learnt how to "hone in" on that strength.  As a Designer, it is only natural to compare your work to the work of your colleagues or others in the same field, but at the same time it is important to remind yourself that your strength may lie in a different area.  Personally, my strength is understanding the client's design needs and being able to translate that vision into a working, functioning, usable design - whether that be a brand, logo, website or a simple flyer.  

Self-taught V Formal education

It is strange to think that having a degree or a set qualification can instil confidence in some shape or form.  Some people may also believe that it proves experience and ability.  That's not necessarily true.  In my opinion, self-taught designers are just as "qualified" as a designer that has had some form of formal education or training.  Holding a degree can give you more confidence, however, nowadays there a plenty of designers that do not hold a degree and they should also be holding their heads up high as no-one really teach self-discipline, motivation and willingness to learn. Some employers even prefer designers that are self-taught as they are able to "think outside the box" and deliver even when it is not in their "remit".

Client critique

When it comes down to your own experience, no-one can really speak on your behalf or understand your situation - unless they have been in your shoes. However, even then, everyone's actions are different.  Your reaction to client critique may be different to my reaction. I have learnt and trained my mind into taking any critique positively, not matter how negatively it can be portrayed.  It's important to try and keep it positive.  I personally believe thinking and acting like this will help me become a better designer in the long run.  It's a tough learning curve but one that is important.

Inspiration

Following someone on Twitter, Facebook, or Dribbble and looking up to such a person and keeping their design routine or portfolio in the forefront of your mind can build motivation, encouragement and self-confidence.  Sounds silly but being able to see the kind of designer you want to become can help push you to work harder and deliver designs that even you didn't know you had inside you.  I'm not talking imitation, but much rather inspiration.  Being inspired by other designers can help build your confidence in yourself if you use it the right way!


Overall, as I mentioned at the start of this article, every designer is different.  With confidence and strengths in different areas, it's easy to get flustered and think you can't do something, however, it's more important that you take the time to remember and reflect on what you can do and build your strength up.  Over time and experience, your confidence will increase and you will be able to look back and think "I did it".