Krishna Solanki Designs


Pricing Your Service Or Offering - 3 Questions You Should Ask Yourself

DesignKrishna SolankiComment

From the very early days of freelancing, I have always struggled with pricing my services as a Designer. It's always been one of *those* topics that I could never just set my mind on and get it done.  Questions like:

  1.     How much do I charge?
  2.     Do I charge per hour, or per project?
  3.     What should I provide those potential clients when I get an enquiry if anything?

I often felt like I was being grilled when that design inquiry came in - like I needed to justify my pricing and my worth before I could even get close to "yes, let's work together".  It was one of those awful feelings that I knew I needed to work on.
So in today's post, I want to go over 3 questions you should ask yourself when it comes to pricing your services.

Pricing Your Service Or Offering - 3 Questions You Should Ask Yourself

How much do I charge?

Before actually setting a price and working out how much to charge, you need to work out what you are offering. My background is website design and so I started with compling my website design package.  I listed out what the final deliverables would be and I worked out what I would need in order for me to deliver them. For example, I worked out I would need to collect some vital information - which I call client homework, and includes a discovery questionnaire and inspriation homework.
Related: Client Homework - What It Is And Why It's Important!

My other design packages came from adding and subtracting different elements, ie, brand design, collateral items, etc.
Check out my design packages.

Do I charge per hour, or per project?

In a nutshell.BOTH!
In the past, I have always provided a quote per project. This sounded like the best thing to do as every client is different, with different requirements and different budget sizes.  This meant I would need to find out what was required and work backwards towards working out a quote.  I spent a lot of time calculating and review the requirements and putting together the number of hours it would take to complete.  I would then multiply this figure by what I want to be paid per hour.
Again, another hard question to answer is, what is my hourly rate? - I calculated this by factoring the demand for my design service, my experience and expertise, and also kept in mind that I would need to be able to support my little family as well.

This method initially worked out well as I was very thorough and my clients could get a very good estimate of what is involved, including timeframes as well.
However, as things progressed I began to find that I was being asked for the same thing or a slight variation repeatedly.  I realised I wasnt being productive as it was taking me at least a couple of hours (if not longer in some cases) to research and ask questions, calculate, and then provide a quote, so I decided to make some changes.  At this stage I had the breakdown (skeleton) of what a website design project entails, I know how long it will take me to carry out each task, and I know my clients contact me beucase of my experience and expertise.  And so, I decided to price my service per project but noted that anything outside of the package details, will be charged at my hourly rate.  i.e.  If the client requires more revision rounds (post using up the set number then are given as part of the package) then these are charged for separately.

What should I provide those potential clients when I get an enquiry if anything?

In the early days, I used to set up a call with my potential client with a list of their basic requirements and I would match each requirement with an estimated price point. Then calculate the total amount and provide a final quote.  I never used to have any prepared material that I could share with them.  Then one day I created a "rate card" which detailed the individual project based on whether it was a branding project, website design or print design. This was pretty handy actually, but it didnt detail what each task involved.
So in a round about way, I went into the meeting only half prepared.
Then one day I decided to organise and streamline my process further and I also decided to share my pricing on my website.  This was a first for me!
This meant I needed to know exactly how long each task would take, and split that down into mini-tasks. Each mini-task was then calculated in hours.  Eventually, I had a nice little list of tasks, and mini tasks, with an estimated timeframe and price point for each element.
The reason I decided to share these on my website was all down to ease. It's easy for my clients to see what I charge, what they will receive, and what is involved on my part and theirs.  Making this transparent to my clients meant there are no hidden costs, so no awkward conversations and everything is clearly stated.
It also helped to filter out the clients that were not a great fit for me.  All round win-win I think!

Knowing and learning how to price your services is different for every business.  It can come naturally to some business owners, so it's important to keep in mind there is no set way to make it happen or no set price that will suit everyone.  It can be a case of trial and error at the start, and that is ok.  Overall, I hope this post was helpful to you in some way.

How do you price your services?  Do you share your pricing upfront?  I'd love to hear how you go about it!

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Writing Your About Me Page - Questions You Should Ask

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When I first set up my website I knew what pages I wanted. I knew I wanted a Portfolio, a Blog, an About me, and a Work With Me page detailing my packages and process, and obviously a Homepage. It was quite straight forward.  All the pages were quite self-explanatory, but when it came to actually detailing these pages I was surprisingly stuck on what to write on my "About me" page.

More recently, as my business has evolved I've started to revisit my pages as I think it's quite important to make sure your website reflects your business changes over time.
That is why today I am going to share the 5 questions you should answer to help you write your About Me page, whether you are writing it for the first time or reviewing what you have previously written.

Related: 10 Design Tweaks You Need To Make To Your Website Today

Writing You About Me Page - Questions You Should Answer

I know I find it super difficult to write about myself. It's really not my "thing".  In a nutshell, your About Me should inform your reader of who you are, what you do, why you do it and why you are the best choice for them.  There is a fine line between adding personality and being too personal on your about page, so getting the balance right is important.

1 | What's in it for your client/readers/audience?

Your About page needs to be tailored to let your readers know what you can give them.  You can share the information about you later on, but first and foremost they will be interested in how you are going to help them and if you are their perfect client/customer.
Questions to ask yourself:

  • What does your client/reader/audience gain from reading your blog/signing up to your newsletter/working with you?
  • How do you help them solve they problems/issues they face?

2 | Who your business for?

Why not make it even clearer and state exactly who your business is for.  Make it so obvious they can't avoid it or misunderstand it.  This will shout out to them and remove any doubts that they may have.  Doing this can also make the reader feel that little bit more connected to your business, hence, they are one step closer to wanting to work or connect with you!
Questions to ask yourself:

  • Who is your ideal client/reader/audience?

3 | Why should someone work with you? - Your business bio

Ok, so you have explained how you can help your ideal audience, what's next?  you could talk about yourself now, but it's probably a better idea to tell them how what you can offer will benefit them, what service do you provide? If you have a blog, what do you write about?  Have you won any awards for your work? Been mentioned in any magazines/papers/articles - these can be online or offline.  Now is the time to mention why your business is credible, and you can even delve a little into how you got started.
Questions to ask yourself:

  • Why should someone work with you?
  • What service do you provide? If you blog, what do you blog about?
  • Have you received any recognition for your work?

4 | What has led you to work in this field/industry? - It's all about you

Now that you have really got everything across it's time to share who the brain behind it all is. Talk about you!  It's important to make sure you share about your life, but keep it related to your business.  Don't forget you can add personality as well, this makes you more approachable, just be careful you don't overdo it.
Questions to ask yourself:

  • What has led you to work in this field/industry?
  • How did you start your business, is there a personal attachment - share this.

5 | Links!

Most people forget this but it's quite important.  You have reached out to your audience, you have spoken to them, and they are ready to take action, to sign up to your newsletter or book your services, but they can't take that action. Why?.. because you haven't provided links, or buttons or call to actions which direct them to the right page or place.  It's not only clever, but it's smart to add "Call to Actions" in and potentially throughout your About page.
Examples and places to add your CTA's

  • When talking about your services, link to your services page
  • Provide a "subscribe to my/our newsletter!" when you mention something like "I share great tips and advice on XX"

Did you struggle to write your About page?  If my tips helped you, let me know, I'd love to hear your feedback.