Krishna Solanki Designs


10 Reasons Why You Should Hire A Professional Designer

DesignKrishna Solanki4 Comments

When setting up your business from scratch and considering all the elements that need designing or redesigning it's easy to think you can try and do it yourself, but, do you know how to create a logo, brand or website? Do you have the time and knowledge to dedicate to creating something professional?
Today I want to share 10 reasons why you should hire a professional designer - like me.

10 Reasons Why You Should Hire A Professional Designer

1 | We know the tools to use to make your designs stand out

Although there are loads of free tools out there to help you create your logo, brand, and website, they may not be the best tools.  They may be "easy to use" and be "user-friendly" but do they really help you to make your designs stand out.  After all, you want to create something eye-catching and converting.  As a designer, we know what tools to use (I use Adobe Creative Cloud - which includes Photoshop, Illustrator, and InDesign) and how to use them effectively.  Good designers also have a great design eye so they are able to balance text, colours, placement of imagery to ensure your design stands out.

2 | We can save you time

Being able to tell us what you want in your designs can save you time learning new software or trying to create what you have envisioned.  We are able to listen to your design needs and translate that effectively.  Good designers will always ask questions that will help them design your elements so being prepared will also save you time.  This leads me to my next point...

3 | We understand your design needs

Good designers will understand your design requests and issues.  We will listen to your needs, understand them and then provide you with a solution.  It may even be a solution you have not thought about so you may be pleasantly surprised!

4 | We provide consistency to your branding

One of the key reasons on why you should hire a professional designer is because we are able to provide consistency to your branding.
Being able to use the different elements of your brand in ways you may not have thought about it something that a good designer can understand and will be able to provide you with.

5 | We ensure your business and brand remain professional

Another key reason why you should hire a professional designer is because we are able to ensure we use your branding in the most effective manner.  Knowing when to use your brand pattern or which variation of your logo will look best in that "space" means we can help you remain professional.

6 | We can effectively communicate your message, brand vision

Once we have understood your design needs and are able to see your brand vision we can use our design knowledge to ensure your messaging is clearly communicated.  The last thing you want is to have something that looks great but doesn't necessarily "work" well in communicating your business vision or goal.

7 | Design is subjective and we're impartial

Personally, I have heard this a lot and have also said it a lot too.  "Design is subjective".  What appeals to you may not appeal to your target audience and as a Designer, it's important to remain impartial to ensure you receive the best quality of work that can convert into sales/sign ups.
Doing it yourself means you have the scare of adding your personal preference into the design, and that can lead to all kinds of design implications or issues.

8 | We help you to get it right first time round

Like I said earlier, being able to listen to your design needs and then translate that into an effective design is something good designers are capable of doing.  Luckily for you that means we are more than likely to "get it right" quicker, if not the first time round, saving you time and money.

9 | We are problem solvers

Naturally, a good designer will be able to tune into the problem and provide a solution that not only looks the part but also appeals to your audience. We are tuned into being able to solve problem solvers.

10 | We have experience

As a creative professional who is passionate about my work I am always reading, researching and keeping up with the latest trends, news and more to ensure I am up to speed in the design industry.  Over the years, I have gained the skills and experience to work with clients and ensure I meet their requirements.  It's all part of the job in my opinion.  So yes, experience is definitely something worth considering.

Whether you are looking to rebrand or start from scratch with your businesses' design needs I hope this article has helped you with your decision on why you should hire a professional designer.
I have the knowledge, experience and design know-how to help you and I will always have your business goals and vision in the forefront of my mind so if you need a rebrand, a new brand or a website why not get in touch today!  You and your business will be glad you did!


10 reasons why startups need a brand identity

Branding, StartupKrishna Solanki2 Comments

In this day and age it seems that image is everything.  Taking part is only half the battle, but looking the part helps you WIN the battle.

Investopedia describes a startup as "a young company that is just beginning to develop.  Startups are usually small and initially financed and operated by a handful of founders or one individual."

In this post, I'd like to talk about why startups need visual designs elements, in particular a brand identity.

10 reasons why startups ness a brand identity.

what is a brand identity?

In my own words, a brand identity encompasses a logo, fonts, colour pallete, icons, and broadly put any visual element that communicates a startups (or any companys/businesses) vision. It is defined by how your audience perceives you, and that is why it is important that it is portrayed correctly to your customers and even competitors.

[If you are after a brand identity, why not take a look at my portfolio and packages to see if we could work together.]

Lets take a step back and view your brand as a person.  
Every person, or individual,  has a name, a personality, an image, and a certain level of depth which can be used to describe them.  

In the same way a business, or startup has the same elements - a name = business/start up name, a personality = business personality/style, an image = a logo, extra level of depth = typography and colourways.

All these elements together can leave a lasting impression (hopefully a positive, memorable one!) and form your brand identity.

Here are 10 reasons why startups need a brand identity.

First impressions count.  As startups are relatively young and just beginning to take there place in the business world they may hesitate to include investing in a brand identity.  So to, counteract that hesitation I have listed 10 reasons why startups need a brand identity.

1 | Genuineness

Having a brand identity in place shows that you are serious about your startup. that you mean business.  Put it this way, if you received an email from a company that had no logo or visual elements that was connected to a business would you think they are a genuine business? It's almost like receiving an email from your uncles, best friends, sons, cousin in Africa that says they need you to help them bail your moms aunty out of some trouble!.. That leads me to the next point....

2 | Trust

By having a brand identity you are automatically building a sense of trust with your customers.  Your investment will directly show in the communications you have with your customers, which will lead to them trusting you.  It also reinforces your establishment and conveys...

3 | Professionalism

Anyone can design a logo in word, or paint, but by hiring a designer to handle your branding you are committing yourself and your startup to a professional look and feel.  This in itself can speak a thousand words if done correctly.

4 | Credibility

Looking professional and having your brand elements work for you shows credibility.  A successful startup shows this by paying attention to the image they portray.

5 | Personality

A brand adds personality to your startup.  It gives it a set of consistent characteristics that can be relatable. It gives it a voice.  How you choose to speak through your brand is up to you but having the ability to speak and be noticed is important.

6 | Recognition

If customers can recognise your brand then they can become familiar with your startup.  Becoming familiar means they will remember you.  Thus, they will hopefully come to you or refer you to others who are in need of your services.  They only way they can become familiar with it is via...

7 | Consistency

This is key! A brand identity provides consistency. Being able to see the same elements - logo, colours, typefaces on all different communications - whether thats offline or online - is important, not only for your startup, but for your customers as well.  

8 | Loyalty

Having a consistent brand image, with all the other key elements above, can build loyalty. Customer loyalty is essential, especially if you want to stay in business!

9 | Differentiate You

A unique brand identity helps you stand out. It gives you the ability to stand up and stand tall and differentiates your from your competitors and the crowd.  It can give you that competitive advantage too!

10 | Quality

Having a professional brand identity in place proves quality.  A well-designed, well thought of brand sends the message that you have thought about your image and the details that matter to your startup.

Overall a strong brand identity can say a lot for your startup.  Investing in a brand identity may be a wise decision made sooner rather than later, and branding your startup is much more than just a logo.

If you are in need of a brand identity or a rebrand, then as a professional designer, I have the knowledge and experience to take your vision to the next stage.  Let's work together and make your startup stand out! - Get in touch today.  Looking forward to working with you!