1 | Site navigation
This is your main navigation that helps clients (past and potentials) to not only browse your website and make actions, but also it can inform them of the type of business you have. For example a photographer may have a section dedicated to "Galleries" or a life coach may have "Coaching". It's important to ensure you are able to guide your visitors effectively and so reworking your site navigation as and when your business develops, but also remember to make sure it is easy to navigate.
2 | Your About page
It can be really difficult to talk about yourself, it's not everyone's "thing", but your about page should inform your reader of who you are, what you do, why you do it and why you are the best choice for them. There is a fine line between adding personality and being too personal on your about page, so getting the balance right is important. Also, make sure you are add any news skills or experiences to your about page and keep it up to date.
3 | Add Call-To-Actions
Nothing is more frustrating then being on a website and reading about a service, but not being able to enquire or make that next step to purchase, or sign up. If anything you will loose your potentially interested client or customer. Therefore don't forget to revisit your pages and add CTAs. The same goes for your opt-in or lead magnet, this brings me to the next point.
4 | Add a sign up / increase the visibility of your opt-in
I bet the last time you thought to create and add an opt-in to increase your email subscriptions was probably when you first set up your website. Right? Well if that's the case you need to switch it up a bit. Maybe increase the visibility of your opt-in by placing it higher up the page, or creating a new opt-in to entice them.
5| Lay out your content
The layout of your page can drastically change the appearance of your page. Ensuring the most recent "photo shoot" or latest "design project" is at the top of your Gallery or Portfolio page is essential. You want your new potential client to see what you are capable of and how good you are at it. You only have a few seconds at best to get them interested and keep them interested so laying out your page needs to be logical.
6 | Utilise icons
Icons are a great way of creating attention. They can help highlight your content or sections so that the visitor is more inclined to see it. It also helps to break up the page and make it easy on the eye if the page is really long or text heavy. If they are on brand then that's an extra bonus too!
[Related : Creating custom icons - my process]
7 | Professional photography
Another great tweak to make to your website is photography. You don't have to spend lots of money to do this but by having really good professional photos you naturally impress potential clients and customers and that is a good start point in itself!
Don't just take a few snaps on your iPhone and make do with it, photos have a great way of connecting with people so utilise this and do yourself a favour. Get professional images for your professional business!
8 | Update your font choice
A super duper easy easy of updating your website would be to update the fonts. It's not majorly hard to do but it can be very effective. Updating to a more modern font can dramatically change the look and style of your website. One thing to watch out for is it can seriously screw up your layout so be careful if you decide to do this! Last thing you want is a broken layout because of your font. Also, I'd recommend not to use more than 2 fonts on your website - one for your heading styles and one for your text. More than 2 can just look confusing and messy.
9 | Utilise your sidebar if you have a blog
If you have a blog on your website then make sure you make the most the sidebar by directing your visitors to "related articles" or "archives", or even "popular content". I have also added a little paragraph about me as well as my social links. You can have a whole range of things on your sidebar, but just be careful you don't overpower the actual content which is the article!!
10 | Add a process
If you provide a service then it is really important that you have a process in place. By being transparent and adding your process to your website your potential clients and customers are able to see just how easy it is to work with you, or buy from you. You don't have to describe the whole process out, but by summarising each stage and providing a step by step workflow anyone who is reading will understand how simple it is for them to work with you. Plus it reassures them that you know what you are doing.
The bottom line is make sure your website is tailored towards your audience. At the end of the day your website is in place because you want to attract your ideal client or customer, therefore your website needs to reflect that and you need to show them that.
What would you tweak or have you tweaked recently on your website?
If you need any help tweaking your design or setting up your website then why not check out my packages and process and get in touch.