There are so many aspects of designing a new brand and website that I genuinely don't think I could pinpoint my favourite part.
From the excitement of seeing the pinned items on the Pinterest homework that my client has completed to reading and understanding the business style, personality and values they want their new brand to encompass, all the way through to the challenge of ensuring their new brand is strong and distinct.
It’s a fun creative challenge that I thoroughly enjoy.
Dr Jesal Pankhania, an award-winning dentist, philosopher and mentor approached me last year to help clarify how he should organise and collect his interests. He wanted to bring his already thriving philosophy blog - “Ink stains for your brain” - together with his new venture of providing Mentoring and Dentistry advice and guidance, all under one roof, one name, one brand.His main concern was how to create this “new world”.
As we discussed the project, it became clear that a personal brand would be the best fit for Jesal. His emphasis on being able to provide advice, guidance and information meant that this project would be unlike any other I have taken on. There was a lot to keep in mind throughout the whole project. It wasn’t going to be as straight forward as other projects, and, if I am honest, that really excited me!