Most small business owners are usually really happy and grateful when a new business inquiry comes through. I mean, why wouldn’t you be - new inquiry, new project, more money...right?
Well, what if the inquiry is a “bad fit” for you or your business? Are there any warning signs that a client can be a “bad fit”? How can you tell?
My friend, I’m here to tell you YES. Yes there are warning signs that a client is a bad fit for you and believe it or not, these signs can come up super early...
Most business owners have a plan for their business or try to have a plan when they go on maternity leave. The thing is, there is a huge element of “the unknown” - what will my baby be like? Will she sleep enough for me to do anything productive? Should I create a routine? When should I be present on social media? Should I schedule my social media and have my blog posts ready to be published on time?..For me, the list went on and on…
I had so many questions and no answers. In the end, I did it my way. I definitely made some mistakes, but I also learnt so much. In case you missed it, all the juicy details are in this post - 5 Lessons I Learnt After Going On Maternity Leave - Part 1 (It’s definitely worth a read!)
Obviously, adjusting to a new member of the family will be a big change for all of us, not just me and my business.
And so, I kept it simple and did the following 3 things to prepare for my maternity leave.
It’s fair to say I’ve been busy planning and learning so much stuff in the ungodly hour when I’m meant to be asleep, but that is where this post comes in. I wanted to share some insight on the lessons I learnt after going on maternity leave. Spoiler alert - I also have another post which shares the 3 things did to prepare my business for maternity leave - That will be in the next post so watch this space!
So, here goes, the 5 lessons I learnt after going on maternity leave…
As a member of Squarespace Circle and a Squarespace user myself - I use it for my site and recommend it to all my clients, the Cover Page feature is so handy.
Cover pages are super easy to set up (literally takes minutes), informative, effective and really beautiful, plus, you can keep them on brand too.
Squarespace has quite a few different layouts so it is definitely worth determining how and what you will use your cover page for before you start creating one.
That is why I wanted to show you 3 different ways that you can use Squarespace cover pages for your small business.
If you have a business, you more than likely understand the need for branding and how important it is. When done correctly branding can play a significant role in your business's success (more about that here - How To Build A Successful Brand In 8 Steps For Your Small Business.)
But what do you do if you simply don't have the finance to brand your business, or have a small budget?
Worry not my friend, I’m here to help you, guide you and share some of my insights as a brand identity designer so keep reading about the different ways you can brand your business with a small budget.