When I first started blogging I fell in love, I was writing articles whenever I got the chance. I had so much to share I wanted others to learn what I had learnt too. I slowly noticed I gained a following. All of this was unintentional at the time.
I continued as I started and was offered a guest author position to write articles for a leading online magazine and resources site for designers and developers. At this point, I was over the moon as something I enjoyed doing was helping others.
Since then I have revamped my brand and website, and have even taken on a guest post on my own website as well.
- A Startups' Guide To Branding (Guest post for Ed Goodman)
- The Dark Side Of Branding (Guest post for Nora Conrad)
- Your Startup Website Needs Words (Guest post by Sally Tudhope)
There are a few things I learnt along the way and today I wanted to share 6 benefits of having guest bloggers.
1 | Frees up your time
As a small business owner, I wear a lot of different hats, in my case, that's the reality of being a one-woman band. Although I love it, there are times I wish I could concentrate on doing the thing I love most - designing. I'd rather not dedicate hours of time sorting out my tax, or admin, and as much as I love blogging, sometimes it can become a chore or an after thought as I have so many other things to do. That's where having a guest blogger can help out. A guest blogger can free up your time for you to concentrate on other areas of your business.
2 | Widen the knowledge for your readers
If you take a guest blogger on board you are automatically opening your audience to a different spectrum of knowledge. This is something they may not have read about, thought about, or even considered. However, one note, if you do invite someone to guest blog for your blog, the content should definitely interest your following and have some connection to your blog/business or service.
3 | Gain influence and boost credibility
By building a name for yourself you are building trust which ultimately enhances your credibility and sets you apart as an expert. If you are able to establish yourself as an expert you will naturally gain the ability to influence your audience. All these can lead to more traffic and even more clients. And all of this can be achieved via guest blogging - Although it does take time, it's not an overnight process, but rather a long-term relationship building technique.
4 | Builds your audience
Guest blogging is a great way to quickly build your audience. This is true for newbie bloggers, who may not have an audience yet, and for experienced bloggers too. The reason being because you are sharing your audience.
5 | Great for networking
By contributing to other websites, or allowing guest bloggers on your website you are making a connection and it could be the beginning of a budding blogger relationship. By building up your relationships over time you are increasing the likelihood of people being active in your network. Networking is a really great way of getting "out there" and spreading the word about your business and blog.
6 | Great for SEO
Guest blogging is awesome for SEO. If you are able to retrieve backlinks to your website/blog then you are opening the door to drive traffic to your website. A lot of bloggers aim to guest blog on different websites, bringing in a wider variety of traffic. The key thing is to ensure is that the website you are guest blogging on allows you to submit your blog/website URL when the post is published.
Ultimately, guest blogging is a great opportunity to learn, share and shout about. Have you ever tried guest blogging? What are your thoughts?