Website Strategy Sessions
Clarity, direction, and a website that works harder
full-day website strategy session
Investment: £890 (+ VAT)
A whole day interactive session to deep dive into your website’s goals, structure, and performance to ensure every element aligns with your brand and business objectives.
BENEFITS OF INVESTING IN A WEBSITE STRATEGY SESSION
Clarity and direction - Walk away with a clear website roadmap aligned with your brand, business goals, and customer journey – no more second-guessing what goes where
Make better design and content decisions - With your user journey mapped out and goals defined, every design and content choice will have purpose, not just pretty fluff.
Know what’s working (and what’s not) - If you’ve already got a site, we’ll audit what’s doing its job and what needs a rethink – using real insights, not guesswork.
An actionable plan to move forward - You’ll leave with a strategic action list – covering structure, content, design, and technical needs – so you or your team can confidently take the next steps.
A full day with an expert - Think of it like having a creative director and strategist in your back pocket – I’ll bring 20 years of experience, a clear process, and zero fluff.
HOW YOUR DAY WILL WORK
Morning
1 | Discovery session
Unpack your brand, audience, and goals - We’ll explore your brand vision, ideal clients, and what success looks like for your business.
Review what’s working (and what’s not) - If you’ve got a website already, we’ll audit it together, then define the key outcomes you want your site to achieve going forward.
2 | User Journey Mapping
Map the ideal user journey - We’ll outline the key steps you want visitors to take – from landing on your site to taking action.
Spot and solve sticking points - We’ll identify any obstacles or confusing moments and explore ways to make the journey smoother and more intuitive.
Afternoon
3 | Content & Design Strategy
Plan purposeful content - We’ll create a content plan that supports your SEO, speaks to your audience, and keeps them engaged.
Explore visual direction - We’ll review layout ideas and design elements to make sure your site looks on-brand and feels intuitive to use.
4 | technical review & next steps
Review technical needs - We’ll outline any tools, integrations, or platform considerations to support your site’s functionality.
Create a clear action plan - You’ll leave with a step-by-step plan – including deliverables, timelines, and who’s doing what – so you know exactly how to move forward.
YOUR QUESTIONS ANSWERED
Frequently Asked Questions
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Yes, we hold (up to) three days a month for this service so booking in early is essential. Find out our availability by getting in touch.
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This is ideal for business owners or teams who want to build (or overhaul) their website with a clear strategy in place – whether you’re launching something new, pivoting your offer, or feeling stuck with your current site.
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Nope! This works whether you have an existing site to audit or you’re starting from scratch. The day is tailored around your needs and goals.
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Ahead of our session, I’ll send you a short prep questionnaire to gather the essentials. On the day, just bring yourself (and any key decision-makers, if relevant). We’ll take it from there.
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This is purely strategy – we’re not building the site on the day, but setting a strong foundation. It’s perfect if you’re not ready to commit to a full build yet or want to get clarity before you dive in.
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We won’t be designing full pages, but we’ll explore layout ideas and visual direction. You’ll get a clear picture of what your future site could look and feel like.
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Yes – the strategy day can be done over Zoom, so location isn’t an issue. All you need is a quiet space and good Wi-Fi.
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You’ll get a tailored strategy report and action plan. If you'd like help executing it, I can either support you directly or point you in the right direction.
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No refunds are available with this service. The investment amount is based on my dedicated time and design experience.
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Book your 30-minute discovery call here and we will take it from there.