Wow! Wait! Whaaaaat!?.... That feeling you have when you notice an email in your inbox from THAT business you've admired for a while now. (You know the feeling right?)
The butterflies in your belly and disbelief all in one moment.
That's exactly how I felt when I saw the inquiry from Sue Keogh in my inbox about the redesign of the Sookio website...
Wowzah!! YES!!... So over the moon!!!
Sookio, my business buddy (my client), won Website of the Year at the 2019 SME Cambridge Business Awards.
You’re already an established business. You have a brand, and you have decided it’s time for a rebrand. Exciting times ahead!! As exciting as it is, it can also be quite daunting. I mean you’ve actively taken a positive step towards making an investment, with not only your money, but your time. You want to get this right! It’s important to get it right.
So what’s the next step?…
I’m going to share 5 unmissable tips that you should definitely consider (action!) when preparing for a rebrand….
User experience refers to a persons emotion and attitude towards your website.
It’s how they feel, react, and respond to your website.
It’s important to note, we are not talking about UI design - User Interface Design - UI Design is more to do with how the website looks and feels (it’s a little bit more complicated than that, but that’s a topic for a different day!).
Both UX design and UI design are super important and work closely together.
So, how do you create a great user experience for your website?..
I’ve known Deepa Mistry for a while now. We bumped paths many moons ago - we worked next door to each other in the same building at one point, we have mutual friends in common, and we followed each other on various social media. As well as a “foodie” she is also an amazing jeweller.
Her handmade pieces are truly stunning, they are simple, minimal and perfect for everyday wear (I know as I am also a customer!hah!).
Her existing brand and logo didn't reflect her work, and that was becoming a problem…