Behind the scenes: Freelancer Magazine Issue 18

Business

29 Jul

I’m thrilled to share that I was recently featured in the Summer 2025 edition of Freelancer Magazine - an independent quarterly that celebrates creative freelancers doing things differently.

In the interview, I talk about running my associate-model agency, why I lean into consistency and process, and how I’ve shaped a business that fits around my family and my values.

We also dive into how I find and nurture my global team, the systems I swear by, and the mindset shifts that have made the biggest difference in my freelance journey!

the article…

If you’re curious about how I work - or want to peek behind the scenes of a one-person agency powered by global collaboration - I’d love for you to give it a read.

And, if you’re not already a subscriber to Freelancer Magazine (you absolutely should be), you can grab a quarterly subscription here.

Featured

Speaking at the Business of Marketing event 2026

I'm excited to be joining the Pitch Perfect panel at the Business of Marketing Event 2026. Find out more about the event, who's attending, and why I'm looking forward to being part of the conversation.

Square Design Summit 2026: recap

A few weeks after the Square Design Summit 2026, I've been reflecting on the ideas, conversations and lessons that have stayed with me. From speaking about building a referral engine for your business to seeing designers put the Productised Services Starter Kit into action, here are my highlights and key takeaways from this year's event.

Speaking at the Square Design Summit 2026: How to build a referral engine for your business

Join me at the Square Design Summit from 17-19 August, where I'll be sharing how to build a referral engine for your business. Discover practical strategies to generate more ideal client referrals, strengthen relationships and create a more consistent pipeline of opportunities.

Why every business needs a process

One thing clients mention to me again and again, in reviews and in normal conversation, is how organised everything felt. How they always knew what was happening next. How nothing slipped through the cracks, even when the project got complicated along the way. This is the result of having a clear process behind the scenes. One I’ve refined over years by managing numerous Squarespace website and visual brand identity projects for all kinds of businesses.

A strong business process isn't just admin sitting in the background. It's what makes a project feel calm and predictable for the client, even when the work itself is complex. And it's usually the difference between a business that feels chaotic to work with and one that feels genuinely easy.

Speakingbusinessinterview

Krishna Solanki

This article was written by Krishna Solanki, founder and creative director at Krishna Solanki Designs (KSD). KSD is an award-winning brand and Squarespace website design agency renowned for our experience, creativity, well-defined processes and confident approach.
Krishna is also an official Squarespace Expert, Squarespace panellist and speaker at Squarespace Circle Day.

https://www.krishnasolankidesigns.com