Why design consistency matters for your business (2024)
It’s been said many times before “consistency is key”. It’s a golden rule for numerous reasons and one that deserves to be highlighted. Why you say?... Well because consistency is what creates a repetitive impression. It creates a distinguishable emotion if done correctly, and it can be really really effective.
In fact, consistency is a fundamental element of design and that is why it’s so important.
In this blog post, I’ll be covering: what design consistency is, the value in creating a consistent design, and how to start with designing consistently. I’ve got some great tips lined up so let’s get going...
A few weeks after the Square Design Summit 2026, I've been reflecting on the ideas, conversations and lessons that have stayed with me. From speaking about building a referral engine for your business to seeing designers put the Productised Services Starter Kit into action, here are my highlights and key takeaways from this year's event.