Humanising your brand and business (2021 update)
I originally published this article a while ago so I thought I would revamp it and give it a good update as now more than ever it’s so important to bring out the human side of your brand and business.
To give some context, many many moons ago, when I first started out, I made the impression my business was more than a one-woman band. I thought that was the way to go, and I thought it would be beneficial for my clients to see and believe that they are dealing with a big professional company. Although this route can work for some businesses and brands, it wasn’t for me, and I’m sure it may not be for everyone.
So today I wanted to share some tips on how to humanise your brand and how to make your business feel more personal and how to build a connection with your clients or customers.
I'm excited to be joining the Pitch Perfect panel at the Business of Marketing Event 2026. Find out more about the event, who's attending, and why I'm looking forward to being part of the conversation.