The Do's and Don't Of Rebranding
As a small business owner you probably have your logo and brand elements in place, using them in various places - your website, business cards, invoices, and much more. Things are going well and you are keeping busy running your day to day tasks, networking and finding new clients. As time progresses you realise your business branding may need a revamp or you may need to rebrand altogether. You are just not sure!
Sound familiar?
Quite a few small business owners have come across this dilemma and so today I wanted to share a few do's and don'ts of rebranding.
A few weeks after the Square Design Summit 2026, I've been reflecting on the ideas, conversations and lessons that have stayed with me. From speaking about building a referral engine for your business to seeing designers put the Productised Services Starter Kit into action, here are my highlights and key takeaways from this year's event.