How to build a successful brand in 8 steps for your business (2024)
One of the most frustrating things about business owners is their potential ignorance about branding. Not all business owners are like this of course, but there is a large majority that doesn’t understand the repercussions of poor branding.
Remember, branding is not just a logo or the visual aspect of your business, it’s so much more.
Today I wanted to share some tips on how to build a successful brand for your business, in just 8 steps.
A few weeks after the Square Design Summit 2026, I've been reflecting on the ideas, conversations and lessons that have stayed with me. From speaking about building a referral engine for your business to seeing designers put the Productised Services Starter Kit into action, here are my highlights and key takeaways from this year's event.