5 Unmissable Tips On Designing An Evergreen Logo
Whether you’re a new business owner or a seasoned pro, you should know that a logo is more than just an image. It’s an extension of your brand. Not only does it need to look visually pleasing, be well balanced, and stand out, it, more importantly, needs to speak to your potential clients/customers and have longevity.
Believe it or not, there is a level of creativity and design know-how that goes into creating an iconic logo, not to mention a process so today I wanted to share 5 unmissable tips on designing an evergreen logo.
A few weeks after the Square Design Summit 2026, I've been reflecting on the ideas, conversations and lessons that have stayed with me. From speaking about building a referral engine for your business to seeing designers put the Productised Services Starter Kit into action, here are my highlights and key takeaways from this year's event.