20 ways to use your brand identity (not just your logo)
As a brand identity designer (as well as a Squarespace website designer), I help business owners bring their vision and goals to life all whilst ensuring that the designs appeal to their target audience.
What’s super important is that once the brand identity is created, and you have your “brand toolkit” in hand, you need to USE it! And that is what I’m covering in today’s article… 20 ways to use your brand identity (not just your logo).
A few weeks after the Square Design Summit 2026, I've been reflecting on the ideas, conversations and lessons that have stayed with me. From speaking about building a referral engine for your business to seeing designers put the Productised Services Starter Kit into action, here are my highlights and key takeaways from this year's event.