Cultivate Gardens

Ben had been running his gardening and landscaping business with a DIY website he built himself. While it had served him well in the early days, it no longer reflected his professionalism and recent growth.

Ben had valuable content such as articles he'd written and features in magazines, but these weren't being showcased effectively. Without case studies highlighting his transformational work, potential clients couldn't see the quality and scope of projects he'd completed.

When considering his options, Ben was initially concerned about investment costs. KSD’s comprehensive proposal offered the holistic approach, programmed revision rounds and personalised training he needed to ensure the project would run smoothly without any surprise ‘extras’.

Bringing hidden value to the forefront

Through KSD's scoping and discovery process, we uncovered valuable assets that weren't being utilised. His impressive portfolio of completed projects, five-star Google reviews and media coverage were all buried or missing entirely from his existing site.

We explored these further with an initial Website Strategy Session which helped Ben understand what his ideal clients would want to see, bringing his impressive credentials to the forefront. Magazine features that demonstrated his expertise were elevated to the homepage, and we created a dedicated case studies section showcasing stunning before-and-after transformations that brought his beautiful designs to life.

Tailored service within budget

Understanding that Ben needed to work within a specific budget, KSD created a bespoke package that delivered maximum impact. Rather than compromise on quality, we streamlined the approach, removing elements like wireframing for this straightforward five-page brochure site while maintaining the essential components that would make the project successful.

This flexible approach meant Ben could focus his investment on the areas that mattered most.

Strategic guidance beyond design

KSD's role extended far beyond visual design and technical build of the website. We provided marketing insight, helping Ben understand how to present his personalised service approach and showcase the benefits of working with Cultivate Gardens. This included highlighting his considerate working methods, crucial for Cambridge clients with small gardens, narrow streets and terrace houses where accessibility and respect for neighbours matters.

Local SEO considerations were woven into the site, ensuring homeowners in Milton, Mill Road and other key Cambridge areas would find Ben's services.

The new Cultivate Gardens website now reflects the professionalism and quality that Ben's business has become known for. Clean, minimal design with generous white space lets his stunning garden photography take centre stage, while thoughtful positioning of his achievements and reviews builds trust with potential clients.

The site now effectively communicates not just WHAT Cultivate Gardens does, but also HOW they work, showcasing the personalised, considerate service that sets them apart in the competitive Cambridge garden design and landscaping market. 

With comprehensive training provided to ensure Ben can confidently maintain and update the site himself, Cultivate Gardens now has a digital presence that will grow alongside the business.