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A few weeks after the Square Design Summit 2026, I've been reflecting on the ideas, conversations and lessons that have stayed with me. From speaking about building a referral engine for your business to seeing designers put the Productised Services Starter Kit into action, here are my highlights and key takeaways from this year's event.

Join me at the Square Design Summit from 17-19 August, where I'll be sharing how to build a referral engine for your business. Discover practical strategies to generate more ideal client referrals, strengthen relationships and create a more consistent pipeline of opportunities.

One thing clients mention to me again and again, in reviews and in normal conversation, is how organised everything felt. How they always knew what was happening next. How nothing slipped through the cracks, even when the project got complicated along the way. This is the result of having a clear process behind the scenes.  One I’ve refined over years by managing numerous Squarespace website and visual brand identity projects for all kinds of businesses.

A strong business process isn't just admin sitting in the background. It's what makes a project feel calm and predictable for the client, even when the work itself is complex. And it's usually the difference between a business that feels chaotic to work with and one that feels genuinely easy.