You’re already an established business. You have a brand, and you have decided it’s time for a rebrand. Exciting times ahead!! As exciting as it is, it can also be quite daunting. I mean you’ve actively taken a positive step towards making an investment, with not only your money, but your time. You want to get this right! It’s important to get it right.
So what’s the next step?…
I’m going to share 5 unmissable tips that you should definitely consider (action!) when preparing for a rebrand….
User experience refers to a persons emotion and attitude towards your website.
It’s how they feel, react, and respond to your website.
It’s important to note, we are not talking about UI design - User Interface Design - UI Design is more to do with how the website looks and feels (it’s a little bit more complicated than that, but that’s a topic for a different day!).
Both UX design and UI design are super important and work closely together.
So, how do you create a great user experience for your website?..
I’ve known Deepa Mistry for a while now. We bumped paths many moons ago - we worked next door to each other in the same building at one point, we have mutual friends in common, and we followed each other on various social media. As well as a “foodie” she is also an amazing jeweller.
Her handmade pieces are truly stunning, they are simple, minimal and perfect for everyday wear (I know as I am also a customer!hah!).
Her existing brand and logo didn't reflect her work, and that was becoming a problem…
Most small business owners are usually really happy and grateful when a new business inquiry comes through. I mean, why wouldn’t you be - new inquiry, new project, more money...right?
Well, what if the inquiry is a “bad fit” for you or your business? Are there any warning signs that a client can be a “bad fit”? How can you tell?
My friend, I’m here to tell you YES. Yes there are warning signs that a client is a bad fit for you and believe it or not, these signs can come up super early...
Most business owners have a plan for their business or try to have a plan when they go on maternity leave. The thing is, there is a huge element of “the unknown” - what will my baby be like? Will she sleep enough for me to do anything productive? Should I create a routine? When should I be present on social media? Should I schedule my social media and have my blog posts ready to be published on time?..For me, the list went on and on…
I had so many questions and no answers. In the end, I did it my way. I definitely made some mistakes, but I also learnt so much. In case you missed it, all the juicy details are in this post - 5 Lessons I Learnt After Going On Maternity Leave - Part 1 (It’s definitely worth a read!)
Obviously, adjusting to a new member of the family will be a big change for all of us, not just me and my business.
And so, I kept it simple and did the following 3 things to prepare for my maternity leave.