How to set up Google Analytics and connect it to your Squarespace site
Understanding your website analytics is so important, it’s something that is an ongoing task and one I know I need to do more of! I know I’m not alone in this and so in today’s post, I thought I would share something I know a lot of business owners, that have a Squarespace website, have asked me recently - How to set up Google Analytics and connect it to your Squarespace website.
Squarespace analytics
It’s important to mention Squarespace has its own analytics which will give you great insight into how your website is performing. In most instances, reviewing this will be sufficient enough, however, Google Analytics is a little more robust so it’s definitely worth setting up and connecting. Even if you don’t plan to use it right now. Trust me, your future self will thank you for it. Why do you say? Well, here’s 3 great reasons...
3 reasons why you should set up Google Analytics on your Squarespace website
You may want to hire someone that can use the data - ie, a copywriter who can use keywords to tailor your website content for SEO
So you can track, compare and measure everything in your business in terms of goals you have set.
It’s so easy to set up and you shouldn’t ignore, procrastinate or delay doing it!
And so on that note, here’s a 3 step guide on how to do it.
3 steps to set up Google Analytics and connect it to your Squarespace site
Step 1: Sign in to Google Analytics or set up an account
Head on over to Google Analytics and sign in or set up a new account if you don’t already have one.
Google analytics sign in screen
Step 2: Find your Google Analytics tracking code
Once you have logged in or signed up you need to find your tracking code. Your tracking code is unique to your website and this is how Google Analytics is able to track data on your website. It’s a small snippet of code the collects website information like how people are interacting with your site.
You can find your tracking code by:
Clicking on the Admin cog in the bottom left corner of the
Then click on “< >Tracking Info” in the second column
You will then see “Tracking Code” - Click on this.
You should see a long unique code: UA-XXXXXXXX-X. This is your tracking code and will allow you to connect your Googe Analytics to your Squarespace site.
Copy the UA-XXXXXXXX-X code and head back to your Squarespace site.
Google Analytics - Tracking ID code highlighted in red
Step 3: Add the Google tracking code to your Sqaurespace website
Squarespace make it super easy to connect Google Analytics to your Squarespace website. It’s literally a 3 step process:
Log into the backend of your Squarespace site (or press ESC key if you have the shortcut set up)
Click on “Settings -> Advanced -> External API Keys”
Paste your unique UA-XXXXXXXX-X code into the Account Number section and click Save!
Bingo! All done! You have now successfully set up your Google Analytics and connected it your Squarespace website!
In terms of next steps, it may take up to 24 hours for your website statics to populate on Google Analytics so worth keeping an eye on it to ensure everything is hunkydory, but once connected your good to go!
It’s pretty cool that you’re able to track and monitor your website analytics right?
What analytics do you check and measure the most? Or what do you plan to keep an eye on?
A few weeks after the Square Design Summit 2026, I've been reflecting on the ideas, conversations and lessons that have stayed with me. From speaking about building a referral engine for your business to seeing designers put the Productised Services Starter Kit into action, here are my highlights and key takeaways from this year's event.
Join me at the Square Design Summit from 17-19 August, where I'll be sharing how to build a referral engine for your business. Discover practical strategies to generate more ideal client referrals, strengthen relationships and create a more consistent pipeline of opportunities.
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I joined Kelly Molson on the Lifestyle is a Plan podcast to talk about building an agency on your own terms - how the associate model works, why joy is a genuine business driver, and what keeps me focused on the work that matters.
I joined Hannah Ippolito on the Looks Good From Here podcast to talk about why structured services matter, and how they’ve shaped the way I run my studio. Listen here.
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Discover the highlights from Squarespace Refresh 2025, first shared on Circle Day and now public. Explore new AI-powered design tools, enhanced email marketing, smarter selling and payments, upgraded domains, and more. Learn how these updates help entrepreneurs build, grow, and scale their businesses with less effort and more impact.
On 15 - 17 October 2025 I’ll be joining an incredible global lineup at the Square Design Summit 2025 - a free, three-day virtual event bringing together some of the brightest minds in the Squarespace community.
I’m thrilled to share that I was recently featured in the Summer 2025 edition of Freelancer Magazine - an independent quarterly that celebrates creative freelancers doing things differently.
Discover six powerful features built into Squarespace that can help grow your business online, from selling services to running courses and email campaigns. All in one place.
A successful launch isn’t just about pushing a button - it’s about careful planning, smart marketing, and making sure everything runs smoothly.
In this article, I share 6 essential steps to successfully launch your new website... The right way!
It's funny but true when they say “Time flies when you’re having fun”.
At the start of February (1st Feb 2025), I marked six years of running Krishna Solanki Designs full-time. Six years of building, learning, and growing - both as a designer and as a business owner.
On 1 March 2025 I joined an incredible lineup of industry leaders and speakers at the Crash Course into Creatives panel on Women in Design, Marketing & PR, hosted by the Cambridge University Women In Business!
Building strong relationships with clients is key to the success of any business. A heartfelt thank you can go a long way in showing your appreciation, fostering loyalty, and even encouraging referrals. In this article, I’m sharing some effective strategies on how to thank clients for their business and make them feel valued.
Back in June I asked my amazing network for the best pieces of advice they’d received or discovered when it came to public speaking… and the responses were brilliant, insightful and full of knowledge that were too good to not share.
In this article I’m sharing the responses that have helped me to prepare for my speaking events this year.
As a brand designer, I see it A LOT in facebook groups….“I only need a logo”... “I don’t need a brand”... “Branding is for large organisations”...So many branding myths and misconceptions!
So today I wanted to burst the bubble on 7 branding misconceptions!
I delivered the Visual Branding: Crafting Consistency for Business Growth workshop in partnership with Cambridge Network. It was a fantastic session filled with insightful discussion and practical takeaways.
I’m delighted to share my talk from Squarespace Circle Day 2024; The Process Behind Ecommerce Success.
On 14 November 2024, I’ll be hosting a workshop with Cambridge Network, diving into all the essential things you need to know about visual branding and how to use it to grow your business.
Squarespace Circle Day 2024 was an absolute highlight! Not only did I have the honour of speaking on the main stage, but the event was packed with game-changing insights for designers, developers, and entrepreneurs.
On 15 October 2024 I’ll be speaking at the next CamCreatives event, sharing my KSD business adventure and all the knowledge and experience that has come with it.
One of the most frustrating things about business owners is their potential ignorance about branding. Not all business owners are like this of course, but there is a large majority that doesn’t understand the repercussions of poor branding.
Remember, branding is not just a logo or the visual aspect of your business, it’s so much more.
Today I wanted to share some tips on how to build a successful brand for your business, in just 8 steps.
Whether you are a new business owner or a seasoned one, it’s fair to say branding is probably one of the most important aspects of your business.
It’s one of those things that no matter what stage of business you are in, you want to get right.
Yet so many businesses get it wrong, that’s why I’m sharing 11 branding mistakes to avoid so that you can learn what not to do!
When it comes to creating an online store, Squarespace stands out as a robust and versatile platform!
In this article I’m sharing five key facts about Squarespace E-commerce that highlight its capabilities and why you need to consider it for your business.
Incredibly excited to share that I am one of the amazing speakers who will be taking to the main stage, in NYC, at the 2024 Squarespace Circle Day event!
Krishna Solanki
This article was written by Krishna Solanki, founder and creative director at Krishna Solanki Designs (KSD). KSD is an award-winning brand and Squarespace website design agency renowned for our experience, creativity, well-defined processes and confident approach.
Krishna is also an official Squarespace Expert, Squarespace panellist and speaker at Squarespace Circle Day.
I'm excited to be joining the Pitch Perfect panel at the Business of Marketing Event 2026. Find out more about the event, who's attending, and why I'm looking forward to being part of the conversation.